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The greatest Ukrainian IT-conference for developers, entrepreneurs, tech-projects and startup community.

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Section Product Dev:

Product Dev is a stage for those who are burning with the idea of creating their own unique product. Founders, CEO and CTO of successful start-ups, world-renowned companies and organizations will dedicate you to the insights of the entire development cycle - from investments to selling the product. There are 3 directions - Fundraising, Business Dev and Marketing, and the speakers will be: Aga Deszczka (Facebook), Oleg Puzanov (Leantegra Inc.), Anton Dyatlov (Ecoisme), Shadi Paterson (The8760) and many others. Also in addition to the lectures there will be panel discussions where you will be able to sum up the decisive formulas for your business together with the mentors.

Speakers

Andrew Tymchyshyn-Valevsky

Andrew Tymchyshyn-Valevsky

Project Coordinator Kyiv Smart City

Nestor Dubnevych

Nestor Dubnevych

Partner lexnet.io

Dmytro Nesvitailov

Dmytro Nesvitailov

CEO Wi-Fino

Daria Demchenko

Daria Demchenko

Coordinator Ukrainian Business Angel Network UAngel, Ukraine

Shadi Al'lababidi Paterson

Shadi Al'lababidi Paterson

CEO & Head of Growth for the 8760. Data-driven Marketing specialist focusing on ICO's, blockchain and fin-Tech based businesses, United Kingdom

Ehor Shishenok

Ehor Shishenok

Director "Якість гарантовано"

Inna Stelmakh

Inna Stelmakh

Co-founder of Tech Community UTEW

Igor Ovcharenko

Igor Ovcharenko

Business Developer at Seedstars

Artem Bykovets

Artem Bykovets

Founder/CEO, QA & Agile Coach at Start-IT training center

Vlad Shvets

Vlad Shvets

Growth Marketer at Vectr, Taiwan

Anna Lavrova

Anna Lavrova

Project manager at Haymarket Media Group

Bohdan Sas

Bohdan Sas

Founder в Helko

Ruslan Nazarenko

Ruslan Nazarenko

Brand Ambassador в Branch

Sergey Dmytryshyn

Sergey Dmytryshyn

CEO Crowdin

Olga Kokoshko

Olga Kokoshko

Strategy Director / Partner Kinograf

Nina Levchuk

Nina Levchuk

leader (Women Google Ukraine) manager Google, Ireland

Vitaliy Tkachenko

Vitaliy Tkachenko

Co-founder Wenger&Tkachenko Firm. Marketing director WOG

Denys Zhadanov

Denys Zhadanov

Vice President в Readdle

Andrey Tagansky

Andrey Tagansky

Chief Product Manager (Ewa.ua, Yola.com), Founder&CEO Nexstep

Oleg  Puzanov

Oleg Puzanov

CEO and Co-Founder at Leantegra Inc.

Schedule

27.10

Fundraising

28.10

Business Dev

29.10

Marketing
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11:00
Andrew Tymchyshyn-Valevsky

Andrew Tymchyshyn-Valevsky, Project Coordinator Kyiv Smart City

Smart city services and projects. The role of the IT community in the development of the digital infrastructure in Kiev.

12:00
Nestor Dubnevych

Nestor Dubnevych, Partner lexnet.io

Tokenized start-ups: reasons for popularity and legal challenges

  • the process of fundraising by launching the ICO;
  • about the advantages and disadvantages of ICO over classical VC;
  • about the legal challenges faced by ISO projects.
  • 13:00
    Dmytro Nesvitailov

    Dmytro Nesvitailov, CEO Wi-Fino

    What is Wi-Fi marketing and why does it work?

    15:00
    Daria Demchenko

    Daria Demchenko, Coordinator Ukrainian Business Angel Network UAngel, Ukraine

    How to learn to evaluate yourself and your startup. A case for selling your product to anyone.

  • how to search for all information in order to adequately assess the self and your product at the first stages of the startup.
  • what rules do you need to learn in order to attract people?
  • why the presentation of the product is so important.
  • why not all start-ups can enter the market.
  • The real situation on the market.
  • 16:00
    Shadi Al'lababidi Paterson

    Shadi Al'lababidi Paterson, CEO & Head of Growth for the 8760. Data-driven Marketing specialist focusing on ICO's, blockchain and fin-Tech based businesses, United Kingdom

    Venture capital and ICO (en)

  • ICO is the killer of the venture funds?
  • Why institutional investors are slow with investment?
  • The interest of venture funds in the records of the blockchain?
  • Why should a business angel or investment fund invest in your project?
  • The main questions that should be answered for each project before the ICO or by attracting a round of investments.
  • 17:00
    Ehor Shishenok

    Ehor Shishenok, Director "Якість гарантовано"

    What does the investor have in mind? And how to work with it?

      1. Where can I get money to develop a startup or just my company? Classification of options.
      2. Classification of investors.
      3. What should I have to increase the chances of attracting investment? List of necessary
      4. Algorithm for submitting information about the project.
      5. How to convince the investor (creditor, patron) that you need investments and that you can be trusted? Recommendations.
      6. Building the foundation of the future enterprise.
      7. How not to stay with nothing? How not to break up the team? What if nothing happened? What if it worked out?
    11:00
    Inna Stelmakh

    Inna Stelmakh, Co-founder of Tech Community UTEW

    Power of networking or always lunch alone. (en)

    In 2017, approximately 1,800,000 technological events will take place. Let's say you plan to visit 2-5 conferences a year (about 10 000 dollars). Now you are facing the task of turning these costs into opportunities: for you, your products and ideas. So, the opportunities are given to you by people whom you will meet at the conference. Inna Stelmakh will share the life hacks of networking before, during and after the conference, in order to build mutually beneficial connections.
    12:00
    Igor Ovcharenko

    Igor Ovcharenko, Business Developer at Seedstars

    Forget about Silicon Valley. Scale your tech heavy startup to emerging markets

    A lot of startups are trying to get into the Silicon Valley in order to start promoting and creating their own business/product. But nobody is paying attention to countries with evolve economies. These countries provide an opportunity without much competition not only to find investors but also to lift business to high levels. How to find opportunities in such countries, how to use them and what to do, you can find out at this lecture.
    13:00
    Artem Bykovets

    Artem Bykovets, Founder/CEO, QA & Agile Coach at Start-IT training center

    Design Thinking + Scrum - squeeze the maximum for users

    The Scrum Framework says nothing about where and when to conduct UX research and how do they get into the Product Backlog, leading to criticism from UX specialists. But it is not a word about the place architects and design, not about regression testing and more. These moments of your processes are very important because the creators of Scrum gave them into your experience and common sense. In the presentation, I will discuss how you can apply Design Thinking together with Scrum to create the app
    16:00
    Vlad Shvets

    Vlad Shvets, Growth Marketer at Vectr, Taiwan

    Creating and executing on the go to market strategy

    Entering the market means not only having a good product, but also a strategy for promoting it. Even if you have an innovative business but there is no building of a marketing plan, we will go to the bottom. We will teach you how to structure and implement the plan of advertising and filing your product in order to reach the top of your stage in a short time. Why it is necessary to learn from competitors and do the opposite.
    17:00
    Anna Lavrova

    Anna Lavrova, Project manager at Haymarket Media Group

    If you do not have enough drama in life - do business

  • I will tell you not a fake story about creating a business.
  • The situation on the market 5 years ago and that has now changed.
  • Why not all can be businessmen.
  • What lessons must be learned in order not to be in the minuses and succeed?
  • 18:00
    Bohdan Sas

    Bohdan Sas, Founder в Helko

    Fundraising in Valley: before-takeoff checklist for startups

    I'll tell you by what criteria an investor is evaluated by startups and what should be taken into account in order to attract attention to their startup, and at the end I will share a ready checklist, having adjusted my chances to raise money and (suddenly) make a useful product increase.
    11:00
    Ruslan Nazarenko

    Ruslan Nazarenko, Brand Ambassador в Branch

    User journey building instead of product marketing

  • What is the product marketing of a healthy person?
  • How to build an analytics for marketing
  • Personalization in marketing through the creation of a customer journey
  • Tools for creating a customer journey
  • Why is this all necessary?
  • 12:00
    Sergey Dmytryshyn

    Sergey Dmytryshyn, CEO Crowdin

    Search and validate business ideas

    A lecture on choosing ideas for a startup, a business or product, initial marketing and testing ideas (market size, sales channels, consumer culture, shopping habits of customers)
    The content was built for young entrepreneurs (startupers in the early stages)
    12:30
    Olga Kokoshko

    Olga Kokoshko, Strategy Director / Partner Kinograf

    How to get the brand to make noise

    Before talking to the audience it is worth listening to her. Closely. If to do it correctly, then it is possible from boring advertising to become a fascinating story. After all, advertising has long ceased to be just a video on the air. Now this is a part of culture, a business driver and any hardcore manifestation. The videos of a happy family with a Labrador died. Instead, they need to create news headlines, clips, sayings ...
    13:00
    Nina Levchuk

    Nina Levchuk, leader (Women Google Ukraine) manager Google, Ireland

    International marketing

  • how to promote your business in other markets and be there top-notch;
  • how to build a team and personal thinking in order to earn more than you can.
  • 15:00
    Vitaliy Tkachenko

    Vitaliy Tkachenko, Co-founder Wenger&Tkachenko Firm. Marketing director WOG

    To be announced

    16:00
    Denys Zhadanov

    Denys Zhadanov, Vice President в Readdle

    Marketing in 2018

    17:00
    Andrey Tagansky

    Andrey Tagansky, Chief Product Manager (Ewa.ua, Yola.com), Founder&CEO Nexstep

    Product Manager - the profession of creating outstanding products

    -Who is the product manager?
    -Vision
    -Strategy
    -Design
    -Erecting
    -Different product manager from other roles in development
    -Key skills product manager
    -Why is the product cool manager?
    18:00
    Oleg  Puzanov

    Oleg Puzanov, CEO and Co-Founder at Leantegra Inc.

    B2B Sales for Startups from Ukraine - Experience, Cases, Recommendations

    Experience and recommendations for product start-ups from Ukraine on how to organize sales in the States and not only. On the example of Leantegra which has sales, customers and partners in more than 12 countries.

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